The analytics software company SAS utilizes big data analytics in automotive industry. They use case studies that relate to sectors everybody understands. Big data examples from real life help to simplify the processes involved, and lay the benefits on the table for all to see.
“For over a century, car manufacturers have been bastions of innovation, continually pushing themselves and their products forward with new technology and fresh approaches. Today, we stand on the cusp of another automotive innovation, with electric and self-driving vehicles poised to completely change our world. Of course, big data has played a part in this shift, and will only become more important as automotive businesses use analytics for everything from optimizing manufacturing to improving customer satisfaction.” SAS analyzed.
Car manufacturers using big data analytics
“Big data analytics has been used in all sorts of different aspects of the car manufacturing and selling process. While some brands started using analytics earlier than others, it’s really been the rise of modern technology that’s turbo charged the way information is collected and used. The modern car collects an incredible amount of data, thanks to an array of sensors, processors and other on-board tools that record an enormous volume of information – traditionally to make it easier to conduct repairs or quickly identify a fault.” Analyzed in SAS report.
“As big data is gathered from the multitude of sensors, inferences can be drawn regarding consumer behaviour, for instance establishing if there is a link between the music people listen to and drive-through restaurants they frequent. These kinds of connections can impact advertising resource allocations and budgets, and thus the information gathered from connected cars is invaluable commercially,” explains NetworkWorld.
Car manufacturers benefiting from big data analytics
‘Connected vehicles’ will make all data immediately available to manufacturers, unlocking a new range of abilities such as remote patching, error testing and, of course, advanced analytics. The automotive industry is using big data to foster loyalty and keep customers coming back for more. The industry will benefit from big data analytics in improving on-road performance and the driver experience.
For more detail about Big data in real life: The impact of analytics on car manufacturing, please refer to SAS’s full report.
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