Companies such as Deloitte are using Big Data and Analytics in automotive industry to convert raw data into valuable information and knowledge to assist decision maker.
The following is the outline of Deloitte’s report Big Data And Analytics In Automotive Industry Automotive analytics thought piece. Please refer to Deloitte for the full report.
Opportunities for analytics in the automotive industry
“The automotive industry continues to face a dynamic set of challenges. For those with the right ambition it represents an exciting time with opportunities to differentiate and stand out from the crowd. One area that has the opportunity to deliver significant competitive advantage is analytics.”
Manufacturing analytics value chain
Applying advanced analytics across the manufacturing value chain will generate exponential value.
“The power of digital is revolutionising the way in which customers research, purchase and manage the upkeep of their vehicles.”
Customer behaviour analytics
Customers have come to expect a consistent personalised experience across their access channels.
“The power of digital is revolutionising the way in which customers research, purchase and manage the upkeep of their vehicles.”
Marketing spend management
Configuring the optimal marketing mix for a targeted group of customers.
“The power of digital is revolutionising the way in which customers research, purchase and manage the upkeep of their vehicles.”
Global supply chain management
Using data analytics to manage risk and drive growth.
“The power of digital is revolutionising the way in which customers research, purchase and manage the upkeep of their vehicles.”
Predictive analytics
Using advanced analytics for product quality and recall management.
“The power of digital is revolutionising the way in which customers research, purchase and manage the upkeep of their vehicles.”
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